Author: Ken Whah, President and CEO —
History will look back at this period as a time when farmers and ranchers, processors, distributors, truckers and grocery staff came together like never before with the unified purpose of keeping America fed. It’s a remarkable story of service beyond self during one of, if not the most challenging times the world has ever endured.
With gratitude to all on the front lines, I express my personal appreciation to the unwavering commitment of all Hanson Teammates for their important role in staying the course. Their resolve, their ability to rise to the challenge is a test that every Hanson Teammate is passing with flying colors. We are Hanson Strong.
Consumers are buying frozen foods at record levels. Frozen pizza, ice cream and frozen novelties are all seeing increases from 20% to nearly 60% compared to last year. Cookie dough shot up a record 439% in April, according to COVID-tracking articles in Refrigerated & Frozen Foods.
Another study, this one conducted by the American Frozen Food Institute, shows that after a 94% surge in March, frozen food sales are continuing to see 30% to 35% increases in April 2020 versus a year ago. The survey also found that Gen Z consumers and high-earning millennial households with children, who were previously not big frozen food buyers, increased their buying of frozen products substantially during in the past month.
This combined result of closed restaurants, stay-at-home orders, stockpiling and the increased need for comfort food has created higher volume throughput in Hanson Logistics facilities. We’ve increased our capacity to meet the greater demand, but it’s our Hanson Teammates that are making it happen. The eye on food safety never blinks. Increased volume requires more hours on the job and more diligence in keeping it all moving.
Yes, We are Hanson Strong; watch the below video and see for yourself. Thank you Hanson Teammates!